Our Story
Meet Madi & Roma
Madison - Two spinal surgeries couldn’t stop her.
Madi’s resilience was shaped by two spinal surgeries at 13, forcing her to relearn how to walk. After her father’s passing, she moved to Australia, built her first business, and pursued fitness coaching.
She realized the U.S. beverage industry lacked truly functional, clean options, so she founded PureJoy Drinks to fill the gap.
madi's fave uplift
Roma - Registered Nurse turned Entrepreneur
Roma, our Aussie Co-Founder, spent over a decade in holistic health and nursing, specializing in addiction recovery. Her passion for wellness grew from her own PCOS journey.
Seeing the need for clean, fitness-friendly alternatives for women, she set out to create a solution that enhances both mind and body.
roma's fave unwindThe 411 on Adaptogens & Nootropics
Calming adaptogens facilitate relaxation by easing muscle tension, soothing anxiety, and enhancing sleep through the nervous system and neurotransmitter support.
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Ashwagandha -
Passionflower -
Magnesium -
Lavender
Mood-boosting nootropics help your brain increase focus while improving memory, mental clarity, and energy levels through increased oxidization and immune system support.
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Ginkgo biloba -
Panax ginseng -
L-theanine -
B vitamins